Chess
~1,499 Rapid on Chess.com [BiggestFooy]. Play the London as White and the Caro-Kann as Black.
NYC
Growth Product Manager with a background in strategy consulting and 0-to-1 social commerce. Currently focused on building AI auto-tagging for creators. Outside of work, I am usually advising early-stage startup founders, prototyping consumer side projects, or watching basketball. Dual US/UK citizen living in New York
2025 – Present
Growth Product Manager, YouTube Shopping
Drive the product development lifecycle for creator product tagging, specializing in launching & landing AI features globally.
2025 – Present
Google for Startups
Startup Advisor
Advise early-stage AI startups across accelerator cohorts on product roadmaps, go-to-market strategy, and fundraising.
2022 – 2025
TikTok
Monetization Strategy Lead, E-Commerce
Built TikTok Shop's strategy as the first US strategy hire, scaling daily avg. GMV from $0 to $40M+.
2020 – 2022
Deloitte Consulting
Strategy Consultant
Delivered 15+ market diligence and growth strategy projects to technology, media, and telecom clients of various maturities.
2016 – 2020
Northwestern University
B.A. in Economics & Chinese
Nod Choice
WIPInspired by my mom's experience with Alzheimer's and aphasia. It simplifies caregiver interactions by turning complex verbal choices into clear, binary visual prompts, helping people with speech and cognitive barriers communicate their needs without the frustration.
PourLog
PausedBuilt as a Beli for beer, born out of a personal mission to track down the best Guinness in NYC. Designed to make rating pints genuinely fun, even after sinking way too many hours into finicky liquid physics simulations and OAuth auth flows.
Personal Music Recommendations
LiveAn automated taste engine and recommendation pipeline analyzing 13 years of Spotify listening history to curate weekly unplayed deep cuts across Melodic EDM and Rock.
Spur Content
WIPA smart channel intelligence tool for YouTube creators. With a single URL scan, it analyzes past video performance to surface relevant affiliate merchants, recommended products to tag, and data-backed ideas for what to film next.
The Perpetual
ResearchExploring a members-only, 24/7 self-service indoor golf studio on Long Island. Designed to give avid golfers seamless access to high-end simulator tech on their own schedule, combining low-friction keyless entry with an unhurried, private club experience.
Chess
~1,499 Rapid on Chess.com [BiggestFooy]. Play the London as White and the Caro-Kann as Black.
NBA
Competitive 9-category fantasy leagues. Digging into usage rates, lineup efficiency, and category punts.
Skiing
Head out west to Park City, Utah each winter. Love groomers.
Golf
Weekend rounds around New York. Just trying to hit more greens in regulation.